Stoopid

Last night I cracked it - I saw an ad on TV, not for the first time, and I just blew up about it. Some of you may have seen it. It's for Stayfree sanitary towels. Their new marketing campaign was to change their packaging so that the packs are colour coded to indicate absorbency; i.e. Light, Regular or Super.

I ask you this: What percentage of women buying sanitary products is unfamiliar with the meanings of the words Light, Regular and Super, and therefore needs colour coding?

Are the marketers of this product making a statement about women in general? Are they saying that we need everything to be colour coded? Also - do men need colour coding on their razor blades? Hmmm?

So that's my little rant today. Apart from that I'm in a very good mood, which is becoming the norm of late. There are some things which will be happening in the next few days that may affect my mood, but I'm hoping that it won't be too dramatic.

And on a slightly separate note, I think the UPS guy is frightened of me.